US Polo Assn. Named official clothing partner of the
WEST PALM BEACH, Florida & POOLE, England, July 12 2022 (GLOBE NEWSWIRE) — US Polo Assn., the official brand of the United States Polo Association (USPA), together with its British licensee Brand Machine Group (BMG), was the official apparel partner of the British Beach Polo Championships. 2022, which took place July 8-9 at Sandbanks Beach in Poole, England.
Through this partnership, US Polo Assn. outfitted polo players with custom jerseys, provided staff attire as well as branded caps for participants, social media competitions and global promotion of the event on various digital platforms. This is the second consecutive year for US Polo Assn. has partnered with the British Beach Polo Championships tournament.
Now in its 15th year, the British Beach Polo Championship, also known as Sandpolo, is the biggest beach polo event in the world. Sandpolo is a unique way to watch and play the sport of polo on the beautiful shores of Sandbanks Beach, a prestigious destination known for its luxury properties and pristine sand. A variation of traditional polo, Sandpolo is played with an oversized orange ball designed to be easily seen in the sand while moving at high speed.
In the sold-out Sandbanks Beach Arena, thousands of Sandpolo fans were close enough to the action to see all the fast-paced competition between Team Whispering Angel and Team Singha during the two-day event. In the end, it was Team Whispering Angel (Chris Gregory, Adolfo Casabal & Hazel Jackson) who captured the 2022 British Beach Championships title with a 19-11 win over Team Singha (Garrie Renucci, Ollie Cork & Jimmy Wood).
“The UK continues to be one of the fastest growing markets for the US Polo Assn. and CEO of USPA Global Licensing, which manages the American company Polo Assn. Mark. “Aligning our growth strategy with Sandpolo is an opportunity to expose new global fans and consumers through an incredible experience to the sport of polo and the authenticity of the US Polo Assn brand.”
Celebrating Sandpolo’s 15th anniversary, entertainment for players and attendees during the two-day event included glamorous after-parties themed ‘Boogie on the Beach’ and ‘Encore Beach Party’. Musical entertainment included a 14-piece Ibiza Classics orchestra, The Real Thing, Soul II Soul’s Jazzy B and an array of DJs.
“We would like to thank US Polo Assn. for partnering with the British Beach Polo Championships as Official Apparel Sponsor for the second year in a row,” said Johnny Wheeler, Founder and Director of Sandpolo. “Now celebrating our 15th year at Sandbanks, the Sandpolo event continues to enjoy high visibility and be an incredible experience, thanks in part to US Polo Assn. and the love of polo from sports fans around the world. entire.”
Note, US Polo Assn. and BMG has an aggressive growth strategy in the UK, opening its first retail store at the McArthurGlen Cheshire Oaks Designer Outlet, home to the global sports-inspired brand’s latest men’s and women’s collections. The elevated store design concept is set to 2000 square feet, with ambitious images, the brand’s signature stripes, tech-driven contactless payment and LED screens for streaming photo shoots and some of the world’s most exciting polo games.
Additional photos of the event are available upon request.
US Polo Assn. and USPA Global Licensing Inc. (USPAGL)
US Polo Assn. is the official brand of United States Polo Association (USPA), the not-for-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion dollar global footprint and global distribution across some 1 200 US Polo Assn. retail stores and thousands of department stores as well as sporting goods chains, independent retailers and e-commerce, US Polo Assn. offers men’s, women’s and children’s clothing, accessories and footwear in 190 countries around the world. Today, US Polo Assn. is ranked the 28th largest licensor in the world and among the top five sports licensors, according to License Global magazine’s 2022 list of “World’s Best Licensors”. Visit uspoloassnglobal.com.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL operates the global US Polo Assn. brand and is the custodian of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary Global Polo Entertainment (GPE), USPAGL also operates Global Polo TV, the world’s leading digital platform featuring polo and lifestyle content. Additionally, USPAGL partners with ESPN and beIN Sports worldwide to bring the sport of polo broadcast on TV and on-demand to millions of viewers around the world. For more polo content, visit globalpolo.com.
About Brand Machine Group-UK
The brand machine group (BMG) is an international fashion brand owner and licensing specialist, home to a diverse and industry-leading portfolio of fashion, sports and outdoor brands, including US Polo Assn., on clothing and accessories for adults and children. With over 35 years of experience, Brand Machine Group specializes in global licensing and partners with recognized market leaders to manage a transparent and collaborative process to design, manufacture and deliver quality products while championing the DNA of its brands. Visit brand machinery group.
Image 1: US Polo Assn.
US Polo Assn.
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