B Capital-Backed Crypto Exchange Zipmex Partners With Australian Football And Rugby Teams
Zipmexa Southeast Asian cryptocurrency trading platform, has partnered with teams from the Australian Football League A-League Men and the National Rugby League to boost its presence in the country, after a total funding of $52 million over the years from investors, including Singaporean billionaire Eduardo Saverin’s B. Capital Group.
Zipmex announced on Monday that it will team up with the National Rugby League’s Penrith Panthers, the defending national champions, as well as the A-League Men’s Central Coast Mariners, the two-time national champions.
As part of the partnerships, Zipmex said it will hold educational workshops during games to improve crypto literacy on a regular basis. The Singapore-based company will also be giving away digital coin and non-fungible token (NFT) giveaways to fans featuring National Rugby League players.
“It is Zipmex’s main goal in 2022 to expand our interdimensional presence – real world and metaverse – in Asia Pacific and explore different ways to engage with current and potential users,” said the co-founder and CEO. Marcus Lim.
Last August, Zipmex raised $41 million from the venture capital arm of Thailand’s Ayudhya Bank, as well as Bangkok-listed Plan B Media and Master Ad. This was followed by an additional $11 million investment in March by B Capital, the investment firm led by Facebook co-founder Eduardo Saverin, Bain Capital veteran Rajarshi Ganguly and legendary investor Howard Morgan. Zipmex said the fundraiser values the company at “one hundred million”.
Founded in 2018, Zipmex offers crypto trading and investment services in Thailand, Indonesia, Singapore, and Australia. The company said it attracted more than 2 million users. It has processed around $21.7 million in cash transactions as of April 25, according to tracker CoinMarketCap.
Last year, Zipmex said it partnered with Visa to launch a payment card. The company also recently jumped on the metaverse bandwagon by collaborating with Thai tycoon Paiboon Damrongchaitham’s GMM Grammy entertainment conglomerate to launch a virtual concert on Decentralizeda blockchain-based game that allows players to build a virtual world.